Leadership Effect Part 1–Framework for Success 4 M’s of “AHA or WOW” Presentations


How many presentations and lectures have you heard? Probably in the thousands or too many to count.  Of these communicators how many provided some useful “take homes” or hit the high bar  called the “AHA” or  “WOW” factor? On a regular basis I survey my students and seminar audiences on this question for many years.  Their answer is that you can count them on one hand.  The critical question becomes—What makes these speakers outstanding or creates an AHA reaction.

1. They have executive presence—firm hand shake, good eye contact, dress, smile, sense of humor and inspire  us because of  a positive or touching story delivered with authenticity and passion.

2. They are high energy communicators who are speaking in common everyday language, seem approachable, confident, credible, inspirational, and connect in unique ways

3. They deliver a clear, concise, compelling, relevant, and believable message

4.Their message is memorable and retained–It’s “sticky”.

 According to many studies, public speaking is rated the number one fear of  for many people. Even ahead of death, nuclear war, the dentist, and bankruptcy. 

I want you to consider how your thoughts, mental frameworks (fear and anxieties), and assumptions effect what message is presented and how it is received.

I want you to learn how to align your message, mental attitude, mechanics, and memory so as not just survive a presentation, but to create an environment that is comfortable  inspirational, persuasive, and compelling for listeners. And in addition, a satisfying experience for you.  Our goal is to create a learning environment that facilitates the growth and development of presenters by increasing their ability to be confident performers.

We know that future behavior can be improved with openness for change, an acceptance of feedback, and a plan to overcome bad habits. We help you to identify your strengths by understanding how to align the message, mechanics, and mental game for speaking.

If our tools and techniques are used it will be easier for you to develop new habits by focusing on the identification of strengths and areas in need of improvement.  If we succeed in helping you to develop and communicate the essence of your message and increase your comfort and impact on others we will succeed in our goal as performance coaches.

The “big idea” I am talking about when looking at the way we communicate and interact is leadership.  Leaders lead with their ideas, words, and presence. The way people speak and deliver words of praise or criticism reveals their values, beliefs and philosophy of life. It is the essence of leadership.  This is what we call the “leadership effect”.  The “leadership effect” holds that leaders will be judged by the realism, authenticity, and relevance of their communications not by their position or place on the organization chart.

Like it or not, our self-awareness, mental presence, confidence (mental state), eloquent mechanics (voice, gestures, movement, body language, eye contact), and messages (verbal impact) determine how we are received and perceived by others. Leaders influence action through the art and mastery of thinking and speaking straight and naturally.