Before You Start Presenting: Stop,Think and Plan

Preparation Framework and Design Worksheet


Presenter Name:______________________________


Meeting Date  and Time:________________________


Purpose or Goal of presentation:


  • The primary purpose and goal of my presentation today is … ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________



  • What is the “sticky message and take Home  for this presentation is… ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


Agenda Outline by time Increments  


  • Topical outline for the presentation: At least three key topics supported by story or factoids or concrete examples

            Topic I ___________________________________________

  • Story___________________________________
  • Examples________________________________
  • Factual Evidence__________________________

Topic 2_____________________________________________

Topic 3_____________________________________________


The end result or benefit for back-home actions are… ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


Close with Commitment and Call for Action:


  • I would like you to leave by telling us one important thing you learned today that you are committed to try back in your practice ____________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Presenter Close: “I’d like to leave you with two important points that I know can change your interaction and level of satisfaction when working with patients and doctors on your team:

Point #1 :_____________________________________________

Point #2______________________________________________






















How your perceptual Lens and Mental Maps impact Reality–Story of the Nude Lady

Here is an interesting and enlightening story on how we are all depended on the lens we look through to see the world.:

“Three men are in a car driving down a city street early one morning . . . The car pulls up at a stoplight, and crossing the street in front of the car is a beautiful young lady who catches the attention of all three men. Her beauty is particularly apparent because she is wearing no clothes.

“The man on the right becomes engrossed in thoughts of how nice it would be to be with this lady under other circumstances. His mind races through past memories and future fantasies of sensual pleasures . . .

“The man sitting in the middle is seeing an example of modern decadence. He’s not sure that he should be looking closely at the girl. First miniskirts, he thinks, then topless dancers, and now they’re out on the streets in broad daylight!

Something must be done to stop all this! He thinks that he should begin by straightening out the playboy on his right.

“The driver is seeing the same girl that the others are observing, but is simply watching what is before his eyes. Since his ego is uninvolved, he sees neither good nor bad, and as a result, a detail comes to his attention which was not noticed by either of his companions: the girl’s eyes are shut. He realizes that the lady is sleepwalking, and his response is immediate and uncalculating. He stops the car, steps out and puts his coat over the woman’s shoulders. He gently wakes her and explains that she must have been sleepwalking and offers to take her home”
Gallwey, pp. 41-42

W. Timothy Gallwey, in The Inner Game of Tennis, offers this story, told by his friend Bill, as an analogy for three kinds of tennis players:

Here they are:

  1. ” The positive thinker, filled with self-esteem because of his superior attitude and mental toughness that make up the core of your game
  2. The negative thinker, constantly analyzing what is wrong with him and being negative toward himself if his game isn’t up to standards of his game
  3. The player of the Inner Game, simply observing, enjoying and doing that which seems natural and reasonable.”

Same styles seem to apply to how presenters approach public speaking.

Learn More Persuasive Presentation Techniques–10 Secrets of Steve Jobs.

“People with Passion and Perseverance can Change the World” Carmine Gallo

If you are interested in seeing why Steve Jobs was such a great presenter don’t miss these tips. Ten ways to Sell your ideas the Steve Jobs Way. This video will provide many new ideas on how to repackage the old presentation methods by highlighting the many different persuasive ways Steve Jobs presents the vision behind their companies. In this talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand.

10 Secrets of Steve Jobs


Want to craft a sticky message?–Checkout the 3 E’s of Engagement

Sticky Presentation Notebook–3 E’s of Engagement and connection

1. Emotional stories that are relevant to the audience and the topic at hand

2. Evidence based data that enlightens and expands audience members thinking

3. Examples of real life situations that are concrete and visual (paint a picture for audience)

Want to see an example of emotional story and real life situation combined into a powerful opening in action? Listen to this great opening that highlights the power of  emotion and concrete story delivered by Dr. Berne Brown at a recent TED speech entitled to : “Listening to Shame”

“Vulnerability is our most accurate measurement of courage…and is the birthplace of innovation, change and creativity”  Brené Brown

Click here to see Dr. Brown’s presentation

Listening to Shame

Crafting a “Sticky Message” What is the Number one thing you want your audience to remember and pass-on?

People tend to think that having a great idea is enough, and they think the communication part will come naturally. We are in deep denial about the difficulty of getting a thought out of our own heads and into the heads of others. It’s just not true that, “If you think it, it will stick…”    Chip and Dan Heath, from their book –Made to Stick: Why Some Ideas Survive and Others Die  

A “sticky” message is the number one thing you want your audience to understand remember and act on as a result of your presentation. The “sticky” message incorporates your persuasive message and stories and evidence to support it. Start your design of your presentation by deciding on your “Sticky Message”. It will make the rest of the design and development processes and decisions more in synch, concise and compelling. After you have this AHA moment and settled on a “Sticky Message” the rest of your presentation seems to flow from this over-riding “big idea”. Other relevant material will fall into place and you will be confident that you are ready to enter the deliberative practice phase of presentation development.

If you’re preparing a presentation on a topic you know well, there’s no reason why you shouldn’t be able to decide on your key message quickly. I’ve trained hundreds of people and there’s not one that’s been unable to come up with a key message within 5-10 minutes!

For the skeptics out there you may raise the issue of locking in to soon to  a message  You may be thinking that once you’ve got a key message, you can’t change it as you carry on with your planning. This boulderdash! Think of  your Sticky Message a guiding star not the North Star. With pract and feedback phases in front of you there will be plenty of time to refine and change your message if you find that it’s not quite working fto connect with the audience.

Or maybe you’re expecting the perfect, clever and catchy key message to come to you fully-formed. If that does happen to you – you’re lucky. But more often a sticky message is a result of observation, testing, feedback and knowledge of your audience and many re-crafting sessions.

There are three steps to crafting your Sticky Message:

1. Answer this question

What do you want your audience to remember or do as a result of your presentation? Say your answer out loud. Don’t try and be clever or quirky or catchy – you’ll freeze up. Just say what first comes into your mind – now write that down. It may not be “the perfect” message. It may need a bit of work. But is it good enough as a starting point.

2. Craft it. Make Message Audience-Centered

Now that you’ve got your basic key message, craft it so that it becomes easy to say, easy to understand and easy to remember and pass-on to others. Here’s the checklist to go through to craft your key message:

  • Is it as clear, concise and simple?

The shorter your key message the easier it will be for you to say, and for your         audience to grasp and remember. But there is such a thing as too short. Brevity       should not come at the expense of meaning. The length of a Twitter message – 140     characters – is a good rule of thumb.

  • Does it convey an understanding of your presentation purpose, meaning or challenge?

The overriding topic of your presentation is not your sticky message. Check that      you’re not confusing the two by ensuring there’s a verb in your key message.

For example, your topic might be “Cost of new Health Care Plan and positive impact on individual health.”. Rewrite that into a sticky message by turning into an action position and more specific by saying “We must reduce cost, increase positive outcomes and patient satisfaction with the new Health Care processes and plan.”

  • A more subtle example of a topic being confused with a key message is this “How you can make the New Health Care plan work for all of us”. It’s got a verb, but it’s not telling your audience anything. Ask yourself – what’s the main thing I want to tell the audience about making the new Health Care plan result in lower cost, patient satisfaction and outcome point of view? The answer is your sticky message, for example: “The New Health care plan can reduce costs cover th uninsured, increase effectiveness and patient satisfaction step by step over the long- term .

3. Is it in spoken common everyday language?

There’s difference between the language we use when we’re speaking to experts to when we are speaking to a less sophisticated audience. Your key message should be in spoken and common everyday language not in jargon ridden technical language, think here about the conversations with your doctor about a diagnosis or treatment plan. Are you loss in the first three minuets of an explanation because of the technical language they use?

  • Is it specific, concrete and tangible?

Your audience should be able to “see” and if possible touch your key message. If it’s full of jargon or abstract, conceptual or theoritical words they won’t. For example this message “Implementing urban design principles will ensure that this project is sustainable” could be transformed to “Adding bike paths and walkways will reduce pollution.”

  • Does the SM create curiosity and provide relevance to capture the audience members interest and attention?

One effective way of ensuring this is to include the word “you” in the key message. For example “The forestry sector entered the Emissions Trading Scheme in the first commitment period of the Kyoto Protocol.” will probably be gobbledegook for an audience of foresters. It could be transformed to: “You can now earn carbon credits from your forests.

  • Does it say something your audience doesn’t know

Your audience is there for something new. Don’t give them clichés and platitudes. A course participant came up with this key message “People are our greatest asset”. Yawn! I asked her specifically what she meant. She came up with this key message “As we’ve grown, we’ve needed different types of people.” Much more interesting.

This doesn’t mean that you have to come up with something clever. There’s a risk that if you come up with something clever, your audience won’t get it. Or they’ll spend the next few seconds working out what you meant and so miss what you said next. In a spoken presentation, clarity trumps clever.

4.  Feedback and Framework for of “Sticky Messages”

There are a number of tests to check that you’ve got a memorable key message. The key in your delivery is that you remember it! You need to be able to say it with confidence and passion without your notes. Test yourself.

Then say it to a colleague – see if they can say it back to you. You may find that they say it back to you in a way which is easier to grasp. In which case change it.

An hour later, ask your review team to listen and give you feedback on the memorable and believability of your message. Ask the team the next day if they remember the “sticky Message. If they can still remember it a day later, well done – you’ve got yourself a memorable sticky  and believable message.

Check your message against these two standards–the RATER developed by wick and SUCCESs model developed by heath brothers in their book–Made to Stick

Use Audience -Centered Presentation Map: “Process with Design Structure”

  1. Presentation Map
  2. Don’t focus on nervousness, such as hands shaking  or dry mouth. Focus on task at hand by providing compelling information and engaging audience in discovery.
  3. Be enthusiastic and passionate about your topic and ideas.  Ask the question—Does this speech have a SOO (significant overriding objective) that meets the audience WIIFM question: What is in it for me to listen.. How can I make the point stick and make it concrete, useful and memorable?
  4. Take an ” ideation trip” let your imagination run freely for 5-10 minutes. See yourself succeeding and audience clapping.
  5. Risk self-disclosing by telling stories and providing examples from your life
  6. The best teacher for learning presentations is presenting or speaking itself.  When combined with specific behavioral modeling and meaningful feedback “ deliberative practice can make presentations perfect”.
  7. Make message concise. Focus on the 20% that can make a difference and leave the fluff home. Challenge your self by presenting concepts that follow the 80/20 rule.
  8. Stop-Think Smart-Choose technique—that says that 80% of your results come from 20% of your efforts.  Try to figure out what priorities you want to spend your time and energy on—your 20%;  then choose at least three HIGH PAYOFF topics that meet or exceed audience expectations.
  9. Learn to Relax—Use that shot of adrenaline to eliminate self-doubt, judgment and need to be perfect. Focus on the audience not your nervousness. Take a deep breath and then begin.

Learn how to deliver Sticky Presentations–Try the R.A.T.E.R. Design Framework


Eleanor Roosevelt once said, “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you think you cannot do.”

1. Battle your fear of public speaking by being thoroughly prepared. Know your material and trust your ability to communicate it to the audience. In addition, take the time to practice and get feedback on the presentation.  As Aristotle once said: ” Excellence is not an act but a habit. We are what we repeatedly do”. You have a captive audience so take advantage and deliver a powerful and meaningful speech.

2. Act Natural and be authentic. Leave audience wanting more and with a positive impression of your flexibility, openness and responsiveness to their concerns and needs. Remember the audience is on your side they want you to succeed.

3. Present things aligned with who you are what you do well; don’t try to fake it or “make stuff up” MSU’s are out.

4. Don’t gesture for the sake of gesturing.  There must be a reason for your gestures and they need to connect to what you are saying.

5. Show the audience a person who is relaxed and confident in conversations. Bring that same confident style to the public stage as you do in private conversations. Start with high energy, get to the point, be responsive to questions and close with enthusiasm and a “call to action” .

6. Bring relevance, assurance, tangibility, empathy and responsiveness to the presentation.  Use the R.A.T.E.R. as a design framework and as an evaluation metric of how the presentation was received by the audience. Continue reading “Learn how to deliver Sticky Presentations–Try the R.A.T.E.R. Design Framework”