Why ideas fail or succeed? Listen to story by Malcolm Gladwell : The Big Man Can’t Shoot.

Don’t miss this good weekend reading. Hear the story of the greatest foul shooter in basketball Rick Berry. Then listen to the story of the basketball legend Wilt Chamberlain who had only one flaw: He couldn’t shoot free throws. In 1962, Chamberlain switched to making his foul shots underhanded—and fixed his only weakness. Then because he didn’t want to be seen as a “granny” or “sissy” he switch back. 

Gladwell address the idea in this pod cast about The Big Man Can’t Shoot” Wilt Chamberlain . “The story is  a meditation on the puzzle of why smart people do dumb things—why excellence is such a difficult and elusive goal, even for the best-intentioned.”

Malcom Gladwell in his new Revisionist History podcast uses these basketball greats to help you understand why good ideas like the underhanded foul shot never catch on or take such an effort for people to try it or adopt it as the standard practice for foul shooting. Gladwell’s podcast is entitled The Big Man Can’t Shoot.  The key is not in changing beliefs but in understanding the social psychological theory of Threshold of Collective Behavior developed by Mark Granovetter, Ph.D.

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