Lesson for Presidential candidates.
“Research indicates the pitch, volume and pace of your voice affect what people think you said about five times as much as the actual words you used.”
—Stanford Business magazine
How about this for an upsetting fact about about influencing and getting a message to stick with an audience? STOP trying to overwhelm them with facts, charts and other data. Don’t try to be the smartest person in the room. Just learn to connect.