” Unless you try to understand the person you are speaking to, you will be seen as irrelevant and unresponsive to their interest and needs”. M.W. Hardwick
Think of designing your presentations like choosing a Christmas gift. I love to unwind at the end of the day with a bourbon and water. However, my wife, does not like most hard liquor drinks. Yet she loves wine, so a wine-of-the-month club membership would be a great gift for her. Think of designing your presentations from the this same point of view. Stop focusing on yourself and what you like and want to give the audience and shift your thinking to focus more on what the audience needs and wants. This approach highlights two critical variables of the R.A.T.E.R. presentation development model ( relevance. responsiveness). Building in this type of design thinking makes your speech or presentation more relevant and responsive to audience members needs and problems in their daily life’s.