Framework for “Sticky Messages”
” Remember that to create a “sticky idea” it needs to be understood, remembered, and it changes something”. Heath Brothers
There are a number of tests to check that you have created a memorable and believable message. The main test of success in delivering a key message is that you commit it to memory. This will increase the perception by audience members of your credibility. Do this your main task is to be able to communicate your message with passion and clarity without your notes. Test yourself.
Then say it to a colleague – see if they can say it back to you. You may find that they say it back to you in a way which is easier to grasp. In which case change it.
An hour later, ask members of your presentation review team to listen and give you feedback on how memorable and relevant your key message is to the overall topic being discussed. Ask the team the next day if they remember the “sticky” message. If they can still remember it a day later, well done – you have got yourself a memorable sticky, relevant and believable message.