“Sticky Presentations” Use 4 C’s and other tactics…

Some of you asked for more info on the 4 C’s of communication. Here is a follow-up post in case you missed it. Coach Mark

Growth Mindset: Be a Life-long Learner

“Speech is power. Speech is to persuade, to convert, to compel.’

Ralph Waldo Emerson

Today I am going to summarize what it takes to make your messages “stick” with audience members. The Stickiness Factor, was popularized by Malcolm Gladwell, in the book, Tipping Point.  Gladwell defines a tipping point as: “the moment of critical mass, the threshold, the boiling point… when ideas, products and messages lead to behaviors that seem to spread like viruses do. One of the most powerful examples of such “stickiness” and thus change in behavior is the rise in popularity of Sesame Street in  children’s television programs. This program’s framework ushered in the development of message retention, diversity, combined with specific educational content, like learning the ABC’s and numbers with bilingual focus and through a climate of  high energy, fun and entertainment. We reviewed the four C’s before –so remember to make your message sticky as a presenter–Be Confident , Clear, Concise…

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