You more than a great idea to influence others and get their support–Take a look at how to craft a “sticky” message. Coach Mark

Growth Mindset: Be a Life-long Learner

People tend to think that having a great idea is enough, and they think the communication part will come naturally. We are in deep denial about the difficulty of getting a thought out of our own heads and into the heads of others. It’s just not true that, “If you think it, it will stick…”    Chip and Dan Heath, from their book –Made to Stick: Why Some Ideas Survive and Others Die  

A “sticky” message is the number one thing you want your audience to understand remember and act on as a result of your presentation. The “sticky” message incorporates your persuasive message and stories and evidence to support it. Start your design of your presentation by deciding on your “Sticky Message”. It will make the rest of the design and development processes and decisions more in synch, concise and compelling. After you have this AHA moment and…

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