Want to craft a sticky message?–Checkout the 3 E’s of Engagement

Sticky Presentation Notebook–3 E’s of Engagement and connection

1. Emotional stories that are relevant to the audience and the topic at hand

2. Evidence based data that enlightens and expands audience members thinking

3. Examples of real life situations that are concrete and visual (paint a picture for audience)

Want to see an example of emotional story and real life situation combined into a powerful opening in action? Listen to this great opening that highlights the power of  emotion and concrete story delivered by Dr. Berne Brown at a recent TED speech entitled to : “Listening to Shame”

“Vulnerability is our most accurate measurement of courage…and is the birthplace of innovation, change and creativity”  Brené Brown

Click here to see Dr. Brown’s presentation

Listening to Shame

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