When delivering a presentation or sales pitch, providing content may not be enough to make the close. You need to deliver your pitch with confidence and clarity. To make a more powerful first impression and unique connection Shannon Alter advises that you turn your pitch into a conversation and make sure you meet the client’s needs and expectations. Don’t waste your client’s time with the hour-long PPT deck, get to the point, craft a “sticky message” and practice your pitch so it appears and received as authentic and spontaneous. See Alter’s article on Smart Leadership blog.