What is the “Ripple Effect” when it comes to communicating and presenting ideas or a proposal to others. The Ripple Effect is a simple and practical way to spread an idea virus through your audience and their networks. The ripple effect explains the notion that from small acts we can create big changes In the the book Dragonfly, Andy Smith and Jennifer, Draggonfly Effect, Part 1 provide a framework and compelling case studies to show readers how to harness social media for change, happiness and positive results.
Why the dragonfly? The dragonfly is the only insect able to propel itself in any direction when its four wings are working in harmony. It symbolizes the importance of integrated and insynch effect and is akin to the ripple effect—a term used in economics, sociology, and psychology to indicate how small acts can create big change. The method relies on four essential skills, or wings: 1) focus: identify a single concrete and measurable goal; 2) grab attention: cut through the noise of social media with something authentic and memorable; 3) engage: create a personal connection, accessing emotions, empathy, and happiness; and 4) take action: invite and enable others to take positive action to fulfill original goal or purpose.
The Ripple Effect depends on open and two-way communication to connect and convey information, ideas, experiences and knowledge. To be effective and efficient the “Ripple Effect” in interpersonal communications needs to be targeted to the right audience, with the right message by the right messenger and at the right moment when audiences are receptive and feel the message is relevant to their needs. Executing the “Ripple Effect” takes strategic thinking, exquisite planning and timing.
Learn to get what you really want by first giving of your time, your talent and your expertise. As you”’ discover, the ROI of selflessness is truly astounding. The Ripple Effect will teach you how to:
- Connect and create more meaningful relationships
- Use new social media sites like Facebook and Twitter to extend your connecting efforts
- Avoid common networking mistakes, both online and in person
- Leverage your network to open new doors and create new opportunities
- Establish connection lifelines that will bail you out when things get really tough
Painting a tantalizing picture of what business – and life can be once you decide to put other people first, The Ripple Effect is an indispensable resource not only for executives, sales managers, customer service representatives and entrepreneurs, but for anyone who wants to leave this world a better place than they found it.