What is more important content or delivery style?
Reflection. Of course they are both important elements of influencing others. Yet I would say that content is more important because it is providing the audience with value in exchange for their precious time. If you don’t have anything meaning to say don’t waste their time. On the other hand brilliant content only gets traction because of an engaging and inspiring speaker. Poor delivery = bored and disinterested audience.. Some of the greatest ideas are obscured and not brought to light because the presenter did not connect to the audience or lacked credibility during delivery. It’s much rarer to hear about a great content-free delivery. Style and charisma alone can get you far, but will eventually lead to little motivation to change points of view and action taken in support of the cause or idea.