The goal for successful sales interactions is to understand the customer needs and help them differentiated their services or products in unique ways and provide value that can be evaluated against a consistent and tangible criteria. Over the years I have been in the business of designing an effective Sales Architecture called a “structure with process” for business development. This model is dependent on designing a message that is grounded. compelling and believable. In this blog I will outline the stages you need to follow in building a “sticky” and effective ” Business Develoment Architecture”.
Business Development Architecture–Stages of Message Development
Stage 1. Message gathering intelligence and information
Stage2. Message design and structuring
Stage 3. Message implementation
Stage 4. Message Evaluation
In the next blog I will flush-out the definition and details of this Business Development Architecture.