Do your sales people’s conversations enable them to stand out from the crowd – and explain to your prospects why you are distinctively different, and worthy of their consideration? If not, you should be aware that your sales people’s ability to conduct compelling conversations influences B2B buying decisions more than any of the other factors – brand, product or price – combined.
Your most natural salespeople – usually the top performers -have a particular talent for earning the trust of their prospects. They do it by sharing valuable information and by telling compelling, credible stories that make the listener respect their expertise and want to learn more. But the power of compelling conversation does not have to be restricted to the gifted few.
What if you could capture this capability and share the skills with your whole sales team? What if you could equip them to have engaging and stimulating conversations? The good news is that the “gift of trusted conversationalist can be taught. The answer is to develop compelling stories that can be shared with potential customers and clients. We’ve proved it time after time. All the average sales person needs is a little help, the necessary resources – and the right attitude.
We’ll work with you to identify your most meaningful messages and capture your most compelling sales stories. We do this through a combination of interactive workshops with your most gifted sales people (we can usually find some on every sales team) and the lessons learned from voice of the customer interviews. We’ll help you say something different, remarkable and meaningful – and enable you to stand out from the crowd. Storytelling is the new differentiator. Facts and figures, specifications and price all still matter, for certain. But it takes stories to connect with customers on an emotional level. The motivation to choose one brand over another – when the choices are endless – is triggered by emotion. More on next blog about how to connect through emotion and tips for collecting and developing your stories.